Sales and marketing alignment is a lie.
It assumes they were ever supposed to be separate. We build one revenue system — not two departments pretending to get along.
Sales and marketing stop working against each other
Silos kill revenue. When sales and marketing operate as separate functions, leads fall through cracks and deals stall. We build systems where both teams share the same goals, speak the same language, and move in the same direction. The result is predictable revenue growth.
Your CRM becomes your revenue source of truth
A CRM is only useful if it's built right. We design your system to capture the data that matters, eliminate manual entry, and surface the insights that drive decisions. Then we make sure it actually gets used.
Know exactly what's working and what isn't
Most companies run blind. They track activity instead of outcomes. We build dashboards that show pipeline velocity, conversion rates, cost per acquisition, and revenue attribution. You'll know if your system is actually generating revenue.
Automation removes friction from your revenue system
Manual processes don't scale. We identify the repetitive tasks that slow down sales and marketing—lead routing, follow-ups, data entry, qualification—and automate them. Your team focuses on closing deals and building relationships. The system handles the rest.
Fractional versus full-time
The math is simple. A full-time CRO costs $200K to $400K annually plus equity. You get one person. A fractional CRO costs a fraction of that and brings a team with systems experience.
What you actually receive
We don't just advise. We build. Here's what walks out the door when we're done.
Lead routing and qualification playbook
Defines how leads move from marketing to sales and what qualifies as ready. Your team executes it.
CRM configuration and data architecture
Built to capture what matters. Eliminates manual entry. Surfaces insights. Your team maintains it.
Pipeline and revenue dashboards
Real-time visibility into velocity, conversion rates, cost per acquisition, and attribution. No guessing.
Automation blueprint and implementation
Lead routing, follow-ups, data entry, qualification. Automated. Your team focuses on relationships.
Sales and marketing alignment workshop
Both teams on the same page about goals, metrics, and handoffs. Friction disappears.
Ongoing optimization and support
We stay involved through the engagement to refine, troubleshoot, and make sure it sticks.
Questions
Everything you need to know about fractional CRO engagements
Most engagements run three to six months. We move fast because we're focused on one thing—building systems that generate revenue. You'll see traction within the first month.
Resistance happens. We work with both teams to show them why alignment matters. When sales sees better leads and marketing sees closed deals, the friction disappears.
We architect it and oversee implementation. Your team runs it day to day. We make sure it's built to capture what matters and report what's real.
Pipeline velocity, conversion rates, cost per acquisition, and revenue attribution. No vanity metrics. Just the numbers that tell you if the system is working.
Yes. We integrate with what you have—HubSpot, Salesforce, Pipedrive, whatever. The tool matters less than the system behind it.
Ready to talk?
Let's discuss your revenue challenges and build a plan
Revenue is a system. Let's build yours.
Book a free strategy call and we'll map the gaps between your marketing and sales in 30 minutes.
Unsure where to start?
Take our revenue readiness assessment and see what's missing