Senior marketing leadership. Without the full-time cost
Your business needs a marketing leader who can build the strategy, hire the team, and own the results. You don't need to pay $300K+ a year to get one.
What is a Fractional CMO?
A fractional CMO is a senior marketing executive who works with your company part-time — typically 10-20 hours per week — providing the same strategic leadership as a full-time CMO at a fraction of the cost.
Unlike agencies that execute tactics or consultants who deliver slide decks, a fractional CMO embeds into your leadership team. They build your marketing strategy, manage your people, select your tools, and are accountable for revenue — not just activity.
At South Summit Partners, our fractional CMO engagement goes further. We bring AI automation capabilities to every strategy we build, ensuring your marketing infrastructure is built for 2026 and beyond — not last year's playbook.
The numbers tell it
Fractional leadership costs less and delivers faster
Marketing Strategy & Roadmap
A complete go-to-market plan aligned to revenue goals — not vanity metrics. We build the strategy and the timeline to execute it.
Tech Stack & AI Integration
We select, implement, and connect your marketing tools. HubSpot, Salesforce, AI content engines, automation workflows — built to work together.
Team Building & Management
We hire, train, and lead your marketing team — or optimize the one you have. We know when to build internal and when to outsource.
Reporting & Attribution
You'll know exactly what's working and what isn't. We build dashboards and reporting that connect marketing activity to revenue.
Questions
What you need to know about fractional CMO engagements.
Our fractional CMO engagements typically range from $5,000 to $15,000 per month depending on scope, hours, and complexity. Most clients start with a Revenue Intelligence Audit to determine the right engagement level. Compared to a full-time CMO hire ($250K–$570K annually plus benefits), a fractional engagement delivers senior leadership at 60–80% lower cost.
An agency executes campaigns. A fractional CMO leads your marketing function. We sit on your leadership team, build strategy, manage teams and vendors, and are accountable for revenue outcomes — not deliverables. We often manage agencies as part of the broader system.
Most engagements are 10–20 hours per week, though this varies. The key isn't hours — it's outcomes. A senior operator working 15 focused hours per week will outperform a junior in-house hire working 50.
We work across healthcare, technology, construction, food/CPG, legal, and outdoor recreation. Our systems-first approach translates across industries — the principles of revenue architecture are universal, even though tactics vary.
Yes. While we're based in Athens, GA and serve the Atlanta metro and Southeast extensively, we work with clients nationally. Fractional engagements work well remotely, with periodic in-person strategy sessions as needed.
Ready to talk?
Let's discuss your specific situation.
Your marketing needs a leader. Not another vendor.
Book a free strategy call and we'll show you exactly where your marketing is leaking revenue — and how to fix it.
Not sure if you're ready?
Take our revenue readiness assessment to identify gaps and opportunities.